Ragú's Slogans & Taglines

Ragú is a brand of Italian-style sauces and condiments that has defined American pasta night for over eight decades. Founded in 1937 by Assunta and Giovanni Cantisano in Rochester, New York, it began as a homemade marinara sauce sold from their front porch during the Great Depression. By 1946, demand had outgrown their kitchen, and the first Ragú factory opened. The brand's iconic 1970s slogan, "That's Italian," cemented its place in pop culture, while the 1998 debut of Classic Alfredo marked the first nationally distributed jarred white sauce. Acquired by Unilever and later sold to Mizkan in 2014 for $2.15 billion, Ragú remains America's best-selling pasta sauce. Its modern campaign, "Cook Like a Mother," celebrates the brand's heritage of empowering anyone to create a delicious, family-style meal. Today, with over 20 varieties from Old World Style to Chunky and Simply, Ragú continues to prove that a jar of authentic flavour can bring everyone to the table.