Sun-Maid's Slogans & Taglines

Sun-Maid Growers of California is a privately owned American cooperative of raisin growers founded in 1912 as the California Associated Raisin Company. Born from a handshake agreement among San Joaquin Valley farmers seeking to stabilise prices and pool marketing resources, the cooperative debuted with a spectacular cross-country train shipment of 60 raisin-laden freight cars. In 1914, advertising manager E.A. Berg coined the iconic name Sun-Maid—adapted from the slogan "made in the sun"—and in 1915 the brand introduced its legendary mascot, the Sun-Maid Girl, modelled by Lorraine Collett in a red sunbonnet. By 1922, 85% of California's raisin growers had joined, and the cooperative was renamed Sun-Maid Raisin Growers of California. The 1990s "Sweet by Nature" campaign became one of its best-loved advertising efforts. Today, producing premium raisins, dried apricots, prunes, and specialty fruits, Sun-Maid remains a symbol of American agricultural cooperation, family farming, and the enduring belief that nature's candy tastes best when shared.