Texas Roadhouse's Slogans & Taglines

Texas Roadhouse is an American steakhouse chain that has redefined the casual dining experience through an unwavering commitment to authenticity and legendary hospitality. Founded by W. Kent Taylor on February 17, 1993, in Clarksville, Indiana—just across the Ohio River from his Louisville, Kentucky hometown—the brand was born from a cocktail napkin sketch and a vision to create a place where families could enjoy great food and genuine fun. Taylor's obsession with detail permeated every aspect, from hand-cut steaks and made-from-scratch sides to warm plates and cold salad bowls. The brand's enduring slogan, "Legendary Food, Legendary Service," established from day one, has served as the roadmap for over three decades of consistency. With its signature line-dancing servers, complimentary fresh-baked rolls with cinnamon butter, and peanut-shell-strewn floors, Texas Roadhouse transforms every meal into a spirited celebration of Texas and Southwestern cuisine. Now operating over 750 locations across 49 U.S. states and 10 countries, the chain remains a subsidiary of Texas Roadhouse Inc., headquartered in Louisville, proving that when you put people first, legendary follows.