Bissell's Slogans & Taglines

Bissell was founded in 1876 by Melville R. Bissell and his wife Anna in Grand Rapids, Michigan, where they ran a small crockery shop. Frustrated by sawdust constantly covering the carpet, Melville invented and patented a one-of-a-kind mechanical sweeper. When demand soared, the couple began selling sweepers full-time. After Melville's death in 1889, Anna became America's first female CEO, aggressively defending patents and expanding across North America and Europe. By the late 1890s, Queen Victoria had decreed that all royal palaces be "Bisselled" every week.

The brand's core products are vacuum cleaners and floor care equipment, including upright and cordless vacuums, carpet deep cleaners, portable spot cleaners, and specialised pet hair removal solutions. Its innovations span from the 1956 manual carpet shampooer to the 1979 Big Green Clean Machine and the 2005 SpotBot designed for pet messes.

From its origins as a garage-built sweeper, Bissell has evolved into a family-owned global leader in home cleaning. The brand embraced the slogan "Home To A Deeper Clean" in 2013, replacing "We Mean Clean" and reflecting a commitment to helping families enjoy life while maintaining spotless homes.