Bounty's Slogans & Taglines

Bounty is an American paper towel product manufactured by Procter & Gamble, born from a decade of research into what consumers truly want. In 1957, P&G acquired Charmin and realised that absorbency—not softness or strength—was the top priority for paper towel buyers. After discontinuing Charmin Towels in 1965, P&G launched Bounty as a thicker, softer, more absorbent 2-ply alternative that quickly captured the market. The brand's iconic slogan, "The Quicker Picker Upper," debuted in 1970 and became one of the most celebrated taglines in advertising history, perfectly capturing its superior spill-absorption advantage. In 1982, P&G senior inventor Paul Trokhan developed a proprietary technology that created micro-regions of strength and softness, making Bounty even more absorbent and cementing its status as America's leading paper towel brand. From the classic Select-a-Size to Quilted varieties, Bounty remains a symbol of household innovation and the enduring belief that a great paper towel should make life's messes disappear in seconds.