AEG's Slogans & Taglines

AEG was founded in Berlin on 19 April 1883 by engineer Emil Rathenau as the Deutsche Edison-Gesellschaft für angewandte Elektricität, renamed Allgemeine Elektricitäts-Gesellschaft in 1887. Initially producing electric light bulbs, the company rapidly expanded into power engineering, household appliances, and industrial equipment. In 1907, visionary architect Peter Behrens was appointed artistic consultant, pioneering modern industrial design with the philosophy "Perfekt in Form und Funktion." By 1970, AEG had grown into one of the world's largest electronics companies with 178,000 employees.

The brand's core products spanned electrical equipment, household appliances, power generation systems, and industrial tools. From electric cookers, vacuum cleaners, and refrigerators to high-voltage transmission lines and railway electrification, AEG shaped Germany's industrial landscape.

In 1958, the household division adopted the enduring slogan "AEG – aus Erfahrung gut" ("AEG – good from experience"), while the Lavamat washing machine launched with the promise "Just one touch – and your washing day is over!" After merging with Telefunken in 1967 and being acquired by Daimler-Benz in 1979, the appliance division was sold to Electrolux in 1996. Today, AEG continues as a premium home appliance brand under Electrolux, carrying forward over 140 years of German engineering heritage.