De'Longhi's Slogans & Taglines

De'Longhi is an Italian small appliance manufacturer with roots dating to 1902 in Treviso, Italy, when the De'Longhi family established an industrial components workshop. The brand's modern history began in 1974 with the launch of its first oil-filled radiator, followed by rapid diversification into portable heaters, air conditioners, and kitchen appliances. The 1986 introduction of the iconic Pinguino portable air conditioner marked a pivotal moment in global expansion. Core offerings today encompass super-automatic and pump espresso coffee machines, food preparation appliances, comfort products, and home cleaning solutions, with coffee machines serving as the brand's flagship category. Brand messaging has evolved from the foundational philosophy Better Everyday to the globally celebrated campaign platform Perfetto, launched in 2021, reflecting the pursuit of coffee perfection from bean to cup. Today, De'Longhi operates in over 120 countries, blending Italian design heritage with continuous technological innovation.