Lano soap's Slogans & Taglines

Lano is a Norwegian soap brand launched in 1936 by Lilleborg, one of Norway's oldest and most established hygiene and cleaning product manufacturers. Lilleborg traces its origins to 1833, when it was founded on the banks of the Aker River in Oslo as a producer of soft soap and toilet soap. The brand grew to become the largest soap and oil company in Norway by the end of the 19th century, and in the 1930s it launched several of its strongest-selling brands, including Lano. Core offerings centre on the iconic Lano Bar Soap, a hand soap distinguished by its well-known, signature fragrance that has remained unchanged for generations. Today, Lano is Norway's most purchased soap within its segment, a testament to its enduring consumer trust and heritage. The brand is now part of Orkla Home & Personal Care, the Nordic region's leading supplier of home and personal care products, which continues to steward Lano's legacy of quality and reliability across Norway and beyond.