Caswell-Massey's Slogans & Taglines

Caswell-Massey is America's oldest continuously operating consumer brand, founded in 1752 by Dr. William Hunter in Newport, Rhode Island. Originally established as "Dr. Hunter's Apothecary," the company pioneered American perfumery and personal care, creating the nation's first fragrance, Number Six, in 1772. The brand's heritage is deeply intertwined with American history—George Washington purchased Number Six and gifted it to the Marquis de Lafayette, while later admirers included John F. Kennedy and the Rolling Stones. In 1876, John Rose Caswell partnered with William Massey, officially establishing the Caswell-Massey name. Core offerings span fine fragrances, soaps, skincare, and men's grooming essentials, with iconic collections including Heritage, Centuries, and the legendary Number Six. Operating under the guiding principle America's Original Soap and Fragrance Company, the brand has evolved from a colonial apothecary into a modern luxury personal care house. Today, Caswell-Massey continues to craft phthalate-free, sulfate-free, and cruelty-free products, maintaining nearly three centuries of commitment to quality and American craftsmanship.