Breville's Slogans & Taglines

Breville is an Australian manufacturer of small home appliances founded in 1932 in Sydney by Bill O'Brien and Harry Norville, who combined their surnames to create the brand name. Originally established as a radio manufacturer, the company pivoted to small kitchen appliances in the 1950s and achieved its breakthrough in 1974 with the launch of the Snack'n'Sandwich toasted sandwich maker, which penetrated 10% of Australian households in its first year. Core offerings today span espresso machines, coffee makers, toasters, juicers, blenders, food processors, ovens, and kettles, all designed and engineered at the company's Centre of Design and Excellence in Sydney. Brand messaging has evolved from the early platform We're Food Thinkers! to the contemporary global campaign positioning Master Every Moment and the promise that consumers are only ever a touch away from mastery, reflecting a strategic shift from product-centric innovation to emotionally resonant culinary empowerment. In 2001, the brand was acquired by Housewares International Limited, which rebranded as Breville Group Limited in 2008. Today, Breville operates in over 70 countries, holds more than 100 active patents, and has its products featured in the Sydney Powerhouse Museum as models of exemplary design.