Dacor's Slogans & Taglines

Dacor is an American luxury kitchen appliance brand founded in 1965 by Stanley M. Joseph in California, originally established as a family-owned business dedicated to transforming residential kitchens through innovation and design. Over three generations of family leadership, the brand pioneered numerous industry firsts, including the first self-cleaning built-in wall oven in 1987, the first cooktop with continuous grates in 1985, and the first range with sealed burners for easy cleaning in 1995. Core offerings today span ultra-premium ranges, cooktops, wall ovens, refrigeration, ventilation, wine preservation, and dishwashing equipment, all designed and built in Southern California. The brand is distinguished as the first and only major appliance brand recommended by the Master Chefs of Le Cordon Bleu. In 2016, Dacor was acquired by Samsung Electronics America, becoming a wholly owned subsidiary while retaining its corporate identity and American manufacturing heritage. Brand messaging has been anchored by the philosophy that culinary innovation has always been the backbone of the Dacor experience, reflecting a commitment to integrating function, technology, and design for the passionate cook.