Thermador's Slogans & Taglines

Thermador is an American luxury kitchen appliance brand founded in 1916, originally producing electric heaters before pivoting to kitchen appliances in the 1930s. The brand has established itself as a pioneer of modern kitchen design, introducing the first built-in wall oven and cooktop in 1947, the first professional-style range for residential use in 1948, the first warming drawer in 1952, and the first self-cleaning oven in 1963. Core offerings today span two flagship collections—the Masterpiece and Professional series—encompassing ranges, cooktops, wall ovens, steam ovens, refrigeration columns, dishwashers, and built-in coffee machines. The brand's iconic Star Burner, introduced in 1998, delivers superior flame distribution and remains a hallmark of its gas cooking portfolio. Brand messaging is anchored by the philosophy Exceptional is our goal, reflecting a century-long commitment to innovation, performance, and design excellence. In 1998, Thermador was acquired by BSH Home Appliances Corporation, a fully owned subsidiary of BSH Hausgeräte GmbH, which continues to steward the brand's legacy of American craftsmanship while integrating smart connectivity through the Home Connect ecosystem.