Whiskas's Slogans & Taglines

Whiskas is a global cat food brand that has nurtured feline companions for nearly a century. Originally founded in 1936 as Kal Kan in California, the company began as a canned pet food producer before Mars, Incorporated acquired it in 1968. The pivotal transformation came in 1988 when Mars rebranded Kal Kan's cat food line as Whiskas, aligning it with the already successful European brand that had launched in 1959 as the first cat food to offer distinct varieties. The brand's legendary slogan, "Eight out of ten cats prefer it," became a cultural touchstone, later refined to "Eight out of ten owners who expressed a preference said their cat prefers it" following advertising standards scrutiny. Today, under Mars Petcare, Whiskas offers a comprehensive range of wet and dry foods, treats, and milk across more than 50 countries. Its modern philosophy, "Nurture their nature," reflects a commitment to understanding and satisfying feline instincts. With a portfolio spanning kitten formulas to senior care, Whiskas remains a symbol of global pet nutrition expertise and the enduring bond between cats and their owners.