Greggs's Slogans & Taglines

Greggs plc is the United Kingdom's largest bakery chain, born from a bicycle and a baker's dream. Founded in 1939 by John Gregg in Newcastle upon Tyne, the business began with humble deliveries of yeast and eggs by bike before opening its first shop on Gosforth High Street in 1951. Under four generations of leadership, Greggs evolved from a regional Tyneside bakery into a national institution with over 2,500 stores serving millions of customers weekly. Its strategic vision to become the nation's favourite for food-on-the-go has been built on four pillars: great-tasting freshly prepared food, best customer experience, competitive supply chain, and first-class support teams. The brand's iconic sausage roll—followed by the game-changing vegan sausage roll in 2019—cemented its place in British culture. Beyond commerce, the Greggs Foundation has supported over 1,000 school Breakfast Clubs since 1999, providing free nutritious meals to more than 75,000 children daily. With its 2021 Greggs Pledge committing to ten sustainability goals, the brand remains a symbol of accessible quality, community care, and the enduring belief that great food should be fresh, delicious, and within everyone's reach.