Krispy Kreme's Slogans & Taglines

Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain founded on July 13, 1937, by Vernon Rudolph in Winston-Salem, North Carolina. The story began when Rudolph purchased a secret yeast-raised doughnut recipe from a New Orleans French chef and started selling to local grocery stores. When the aroma of fresh doughnuts drew passers-by to his bakery, he cut a hole in the wall and began selling hot Original Glazed doughnuts directly to customers on the sidewalk—a tradition that defined the brand. The iconic Hot Light, introduced in 1992, signals when fresh doughnuts are rolling off the line, turning every visit into a sensory experience. From its signature green-tiled roofs to the bowtie logo trademarked in 1955, Krispy Kreme has grown from a single bakery into a global phenomenon with over 1,000 stores worldwide. Its enduring philosophy, to make "the most awesome doughnuts on the planet every single day," reflects a commitment to freshness, joy, and the simple pleasure of a warm, glazed treat.