Kelseys original Roadhouse's Slogans & Taglines

Kelseys was founded in 1978 by Paul and Donna Alberstadt in London, Ontario, as a single restaurant with a rustic, roadhouse-inspired atmosphere. Over four decades, the brand grew into a Canadian casual dining staple, known for its signature wings, ribs, and classic pub fare. Today, Kelseys operates under Recipe Unlimited—Canada's largest restaurant company—and has evolved into the Kelseys Original Roadhouse concept, with locations across Ontario.

The brand's core products are casual dining experiences centred on pub-style food, including signature chicken wings, ribs, burgers, and comfort classics. Its menu blends hearty American roadhouse favourites with Canadian hospitality, served in a warm, rustic setting that celebrates the open road and community gathering.

From its origins as a local London restaurant, Kelseys has evolved into a national icon of Canadian roadhouse dining. While its early positioning focused on rustic charm and hearty portions, the brand has embraced the tagline "Where the Roadhouse Comes Alive," reflecting a commitment to bold flavours, lively atmosphere, and the timeless spirit of the great Canadian road trip.