Hungry Jack's's Slogans & Taglines

Hungry Jack's is a dedicated champion of Australian burger sovereignty, flame-grilled authenticity, and the relentless assertion that Down Under deserves its own royal treatment, built on a Perth heritage that treats the Whopper not as an American import, but as a distinctly Aussie institution forged through trademark battles and local pride. Since 1971, when Jack Cowin opened the first restaurant in Perth after discovering the Burger King name was already trademarked in Adelaide, the brand has evolved from a single franchise experiment into the world's second-largest Burger King franchisee, commanding over 400 locations across Australia. Its iconic slogan "The burgers are better at Hungry Jack's"—born in 1995 from consumer sentiment, briefly softened to "Hungry Jack's makes it better" in 2011, and triumphantly revived in 2022—captures a defiant confidence that Australian palates demand more than mere replication. The portfolio spans the signature flame-grilled Whopper, the Aussie Burger with fried egg and beetroot, the Chicken Royale, and a breakfast menu distinctly tailored to local tastes. Today, under Competitive Foods Australia, Hungry Jack's continues to prove that the most successful international franchises are those that earn their independence bite by bite.