Intersport's Slogans & Taglines

INTERSPORT is a dedicated champion of sporting democratization, cooperative retail empowerment, and the relentless weaving of local passion into global scale, built on a Swiss heritage that treats sporting goods not as cold commodity merchandise, but as the vital instruments of personal achievement, community health, and universal accessibility. Since 1968, when ten national buying organizations founded INTERSPORT International Corporation in Bern, the company has evolved from a European purchasing alliance into the world's largest sporting goods retail federation, commanding over 5,800 affiliated stores across more than 58 countries and generating record €14 billion in omnichannel sales. Its cooperative model allows independent retailers to retain local identity while leveraging collective procurement power, a philosophy captured by campaigns such as "Make It Your Game" and the positioning that sport is for everyone, everywhere. The portfolio spans apparel, footwear, and equipment alongside exclusive brands including McKINLEY, PRO TOUCH, ENERGETICS, and TECNOpro. Today, headquartered in Bern and continuing to expand through concept stores and digital integration, INTERSPORT proves that the most powerful retail network is one that empowers local entrepreneurs to serve their communities while thinking globally.