AMD's Slogans & Taglines

Advanced Micro Devices, Inc. is an American multinational semiconductor company founded on May 1, 1969, by Jerry Sanders and eight former Fairchild Semiconductor engineers in Santa Clara, California. Born with just $100,000 in capital, AMD began as a "second source" supplier, redesigning integrated circuits to improve efficiency and reliability. The company entered the microprocessor market in 1975, challenging industry norms and breaking Intel's monopoly with the 2003 launch of the industry's first 64-bit Athlon processor. The 2006 acquisition of ATI transformed AMD into a dual-force of CPUs and GPUs, while the 2008 spin-off of manufacturing operations made it a fully fabless innovator. Under CEO Lisa Su, the 2017 introduction of Zen-based Ryzen processors reversed the company's fortunes, restoring profitability and market share. The brand's slogans have evolved from the defiant "AMD me" in 2002 to the visionary "The Future Is Fusion" in 2008, and now to the collaborative "Together We Advance," reflecting a philosophy of partnership and collective progress. Today, with a 2024 market capitalization exceeding $300 billion and leadership in data center AI, AMD remains a symbol of engineering resilience and the enduring power of challenging the status quo.