Archos's Slogans & Taglines

Archos is a French multinational electronics company founded in 1988 by Henri Crohas. The name is an anagram of Crohas' surname and also derives from the Greek word for "master" or "leader," reflecting its ambition to pioneer portable digital entertainment. From its earliest days, Archos has been driven by a philosophy of relentless innovation, earning a reputation as the "Sony of 20 years ago" for its habit of launching groundbreaking products ahead of the curve. In 2000, it created the world's first hard-drive MP3 player, the Jukebox 6000, followed by the first handheld MP4 player in 2002 and the first integrated multimedia business device in 2005. All industrial design is completed in Paris, blending technical precision with practical elegance. The brand's slogans have evolved from "Think Smaller" to "On The Go" and now "Entertainment your way," capturing its shift from pure hardware to personalised digital experiences. Though acquired by CLOTHOFIL in 2023 and delisted from Euronext Paris, Archos remains a symbol of French engineering daring and the enduring belief that innovation, when pursued with conviction, can define the future before it arrives.