eBay's Slogans & Taglines

eBay Inc. is an American multinational e-commerce corporation founded by Pierre Omidyar on September 3, 1995, in San Jose, California. Originally launched as AuctionWeb from Omidyar's personal website, the platform's first sale was a broken laser pointer for $14.83, proving that even the most unlikely items could find a buyer. The company was renamed eBay in 1997—derived from Omidyar's consulting firm, Echo Bay Technology Group, after the domain echobay.com was taken. Its enduring slogans, "Buy it. Sell it. Love it." and "The World's Online Marketplace," reflect a philosophy of empowering individuals to become both producers and consumers. The introduction of a peer-to-peer feedback system revolutionised online trust, enabling millions to trade with confidence. Today, eBay facilitates consumer-to-consumer and business-to-consumer sales across virtually every product category worldwide, serving as a global marketplace where 132 million active buyers connect with sellers across 190 markets. It remains a symbol of digital entrepreneurship, community-driven commerce, and the enduring belief that a level playing field can create a perfect market.