Magix's Slogans & Taglines

Magix (stylised as MAGIX) is a German software company founded in 1993 by Jürgen Jaron and fellow developers in Berlin. The company was born from adapting the professional audio algorithm behind Samplitude into an accessible consumer product, resulting in Music Maker. Headquartered in Berlin with development centres in Dresden and a logistics branch in Lübbecke, Magix has grown into a leading European multimedia software house. Its portfolio spans video editing (VEGAS Pro, Video Deluxe), audio production (SOUND FORGE, ACID Pro, Samplitude, Music Maker), and photo-editing solutions, serving both amateur creators and professional studios. In 2016, the company acquired Sony Creative Software’s portfolio—including VEGAS Pro, SOUND FORGE, and ACID Pro—cementing its position in the professional creative-tools market. In 2025, RM Equity Partners acquired Magix, appointing new leadership to accelerate growth in the creator economy.

Brand messaging has evolved from the exploratory promise Ready to explore (2000) to the sensory invitation See. Hear. Feel. Create. (2001), which remains the company’s enduring identity. The positioning shifted to The multimedia company (2005) and The multimedia community (2008), before celebrating 15 years of innovation (2009). Today, the brand’s promise reflects its mission to turn creative ideas into reality through intuitive, powerful software.