7HD's Slogans & Taglines

7HD is an Australian high-definition television multichannel owned by Seven West Media, launched in October 2007 as the first dedicated HD channel of the Seven Network. The channel was initially introduced to broadcast Seven's programming in high definition, but was temporarily discontinued on September 25, 2010, when Seven reallocated its digital spectrum to launch 7mate. A pivotal moment came on May 10, 2016, when 7HD was revived as part of Seven's digital expansion strategy. At relaunch, the channel operated a split-service model: Melbourne and Adelaide received identical main channel programming, while Sydney, Brisbane, and Perth were fed continuous programming from 7mate, all broadcast in 1080i MPEG-4 HD via Freeview. This split was implemented specifically to allow broadcast of AFL matches in high definition. By December 16, 2016, the channel quietly transitioned to unified main channel programming across all metropolitan markets on a long-term basis. Core offerings today encompass simulcast high-definition broadcasts of Seven's flagship programming, including news, sports, entertainment, and drama series, alongside select exclusive HD content. The channel operates as a complementary HD simulcast to Seven's primary channel, serving viewers with enhanced picture quality. Today, 7HD continues to operate as a key component of Seven West Media's multichannel ecosystem, available via digital terrestrial, cable, satellite, and the 7plus streaming platform across Australia.