7mate's Slogans & Taglines

7mate is an Australian free-to-air digital television multichannel launched by the Seven Network on September 25, 2010. It was the second new digital channel introduced by Seven, following the successful debut of 7TWO in 2009, making Seven the first free-to-air network in Australia to broadcast across three channels. The channel was strategically positioned to target a male-skewed audience aged 16 to 49, complementing Seven's primary channel success with female demographics and 7TWO's focus on adults 25 and over. The inaugural broadcast featured the Australian Football League (AFL) Grand Final, immediately establishing the channel's sports credentials. Core offerings today encompass a diverse mix of sports coverage, comedy series, reality programming, and blockbuster films, including popular franchises such as Family Guy, American Dad, and motorsport content. In 2020, Seven Network unveiled refreshed logos for 7mate alongside its sister channels 7TWO and 7flix, reinforcing the unified "7" family brand identity. Today, 7mate continues to operate as a cornerstone of Seven West Media's multichannel strategy, broadcasting via digital terrestrial, cable, satellite, and the 7plus streaming platform across Australia.