ABC (Australian TV network)'s Slogans & Taglines

ABC (formerly known as The ABC National Television Service or ABC-TV from 1956 until 2008, and as ABC1 from 2008 until 2014) is a national public television network in Australia. Founded on 1 July 1932 as the Australian Broadcasting Commission and renamed the Australian Broadcasting Corporation in 1983, the network launched its television service in 1956, adopting the iconic Lissajous curve logo in 1963. As Australia's national broadcaster, it operates alongside a comprehensive digital portfolio including ABC TV Plus, ABC ME, and ABC News. Its core offerings encompass national and local news, current affairs, drama, comedy, children's programming, and sports coverage, all funded by the Australian Government and free from commercial advertising. Brand messaging evolved from the 2001 positioning "The National Broadcaster" through the 2005 call "There's More To ABC" and the 2011 platform "Think..." to the 2014 community-focused "#ourABC", reflecting its enduring mission to inform, educate, and entertain all Australians.