Chérie FM's Slogans & Taglines

Chérie FM is a French radio station created in 1987 and owned by the NRJ Group, one of France's largest media companies. Positioned as an adult contemporary and soft hits station, Chérie FM targets a primarily female audience with a playlist of romantic ballads, classic pop, and feel-good music designed to create an intimate, comforting listening experience. Core offerings today encompass a continuous flow of soft adult contemporary hits, alongside lifestyle-oriented programming, celebrity interviews, and listener engagement segments. The station is distinguished by its warm, feminine identity and its focus on emotional connection through music. Brand messaging has evolved through multiple slogans, including the early positioning La radio des chansons d'amour (The radio of love songs) and the contemporary platform Chérie FM, la plus belle musique (Chérie FM, the most beautiful music), reflecting its identity as a sanctuary of melodic, heartwarming entertainment. Today, Chérie FM operates across France through a network of regional frequencies and is accessible via DAB+, cable, satellite, and streaming platforms, serving as a beloved fixture in the French radio landscape.