KHOU's Slogans & Taglines

KHOU is a CBS-affiliated television station serving Houston, Texas, founded on March 23, 1953, as KGUL-TV in Galveston by a group of investors including actor Jimmy Stewart. The station officially changed its call letters to KHOU-TV in 1959 and relocated to its present downtown Houston studios in 1960. Acquired by Belo Corporation in 1984, the station invested heavily in news talent, hiring former National Hurricane Center director Dr. Neil Frank as chief meteorologist in 1987 and launching an aggressive local news expansion. Core offerings centre on local news, weather, and CBS network programming, with the station recognised as one of Texas's top-rated CBS affiliates for over two decades. Brand messaging has evolved from the heritage positioning The Spirit of Texas to the news-focused promise Make Sense of Your World, and more recently to the community-centric pledge Standing By You following Hurricane Ike. Today, as part of TEGNA Media, KHOU continues to serve the Greater Houston market with a commitment to investigative journalism and severe weather coverage.