EA Sports's Slogans & Taglines
A Comprehensive List of Advertising Slogans for EA Sports (2026 Edition)
Official Advertising Taglines
Historical Archive
It's in the game.
📖 Branding Insight & Heritage:
EA Sports is a division of Electronic Arts founded in 1991 in Redwood City, California, dedicated to developing and publishing sports video games. Originally launched as the EA Sports Network (EASN), the brand was renamed following a settlement with ESPN, and quickly established itself as the definitive leader in sports simulation gaming. Core offerings span iconic annual franchises including FIFA (now EA Sports FC), Madden NFL, NHL, NBA Live, and Formula 1, all built on a foundation of authentic gameplay and licensed athlete partnerships. The brand's identity has been defined since 1993 by the legendary five-second intro and slogan It's in the game—originally recorded as If it's in the game, it's in the game by voice actor Andrew Anthony—which encapsulates the promise of delivering real-world sports authenticity. After a period of experimentation with alternative taglines, EA Sports returned to its iconic slogan in 2022, reinforcing its commitment to gameplay realism. Today, the division generates billions in annual net bookings and remains the global benchmark for sports video game entertainment.
What is EA Sports’s slogan?
The current primary slogan of EA Sports is “ It's in the game ”
🛡️ Official Brand Verification & Curation
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