Noggin's Slogans & Taglines

Noggin is an American edutainment brand launched on February 2, 1999, as a joint venture between MTV Networks (owners of Nickelodeon) and Sesame Workshop. Originally conceived as a cable television channel and companion website, the brand was designed to encourage imagination, creativity, and learning through educational programming. In its early years, Noggin targeted pre-teens and teenagers with the mission of proving that educational television could be engaging for older children, while preschool content aired only during morning hours. In April 2002, the channel split into two distinct blocks: daytime preschool programming and The N, a nighttime block for teens. Sesame Workshop sold its stake to Viacom in August 2002, though co-productions continued until 2009. The original Noggin channel ceased broadcasting on September 28, 2009, and was replaced by Nick Jr. Brand messaging has evolved through multiple slogans, from the early curiosity-driven platform What sparks you? to the preschool-focused promise It's Like Preschool on TV in 2003, and the teen block's identity Real. Life. Now. In 2015, Noggin was revived as a subscription streaming service, and in 2021 adopted the tagline Made by Noggin before the service was discontinued in July 2024.