Noovo's Slogans & Taglines

Noovo is a Canadian French-language terrestrial television network owned by Bell Media. Originally launched on September 7, 1986, as Télévision Quatre-Saisons (TQS), it was rebranded as "V" in 2009 after acquisition by Remstar Corporation, and assumed its current name on August 31, 2020, following Bell Media's purchase. The network operates owned-and-operated stations in Montréal, Québec City, Saguenay, Sherbrooke, and Trois-Rivières, alongside affiliate stations in Gatineau, Rivière-du-Loup, and Val-d'Or, delivering reality TV, comedy, variety shows, fiction series, and news programming through its Noovo Info division.

Brand messaging has evolved across eras: TQS positioned itself as The Black Sheep of Television (le mouton noir de la télé), reflecting its unconventional identity; the V era adopted Let Yourself Be Entertained (Laissez-nous vous divertir!), signalling a pure entertainment focus; and the current Noovo identity embraces It's Us (C'est nous), underscoring an inclusive, audience-centric multiplatform vision that unites traditional broadcast with digital streaming via Noovo.ca.