NRJ's Slogans & Taglines

NRJ is a private French radio station founded in June 1981 by Jean-Paul Baudecroux and Max Guazzini in Paris. Its name, an acronym for Nouvelle Radio Jeune, is deliberately pronounced as the French word for energy, reflected in the iconic panther logo that has defined the brand's visual identity. The station was famously rescued from closure in 1984 by singer Dalida, cementing its cultural status. Core programming centres on current chart hits and electronic dance music, supported by a vast network of web radios covering rap, R&B, hip-hop, and rock. Brand messaging has evolved from the founding-era positioning La plus belle radio to the enduring platform Hit Music Only!, which has anchored the station's identity for over two decades. Today, NRJ is the flagship station of NRJ Group and the founding brand of NRJ International, reaching more than six million daily listeners across France and maintaining its position as the country's leading private radio network among audiences under 75.