Sky Radio's Slogans & Taglines

Sky Radio is a Dutch commercial radio station launched on September 30, 1988, by Sky Radio Group. Originally established as a music radio station, the brand has evolved into one of the Netherlands' leading adult contemporary and greatest hits radio stations, targeting listeners aged 40 and above with a focus on feel-good music. Core offerings today encompass a continuous playlist of classic hits and adult contemporary favourites, delivered without excessive talk or interruption. Brand messaging is anchored by the enduring tagline The Feel Good Station, reflecting its identity as a comforting, uplifting radio destination. The station has undergone multiple ownership transitions, becoming part of the joint venture between Talpa and Telegraaf Media Groep (TMG) in 2016, and later integrating into the Talpa Radio portfolio alongside Radio 538, Radio 10, and Radio Veronica. In 2023, Talpa sold Radio Veronica to Mediahuis but retained Sky Radio as part of its core radio assets. Today, Sky Radio continues to broadcast across the Netherlands via FM, DAB+, cable, satellite, and streaming platforms, serving as a beloved fixture in the Dutch radio landscape.