Telemundo's Slogans & Taglines

Telemundo (formerly NetSpan) is an American Spanish-language terrestrial television network founded in 1984 as NetSpan by the owners of WNJU in New Jersey and KSTS in California. In 1987, the network was renamed Telemundo, integrating stations including WKAQ-TV in Puerto Rico and expanding into a national Spanish-language broadcaster. Headquartered in Hialeah, Florida, it is the second-largest Spanish-language television network in the United States, reaching approximately 93 percent of Hispanic households across 142 markets via over-the-air, cable, and satellite platforms. Now owned by NBCUniversal, a subsidiary of Comcast, Telemundo is distinguished as the only Spanish-language network producing telenovelas in the United States, with acclaimed original series including La Reina del Sur and Pablo Escobar: El Patrón del Mal. Its programming portfolio spans telenovelas, sports, news, reality programming, and films.

Brand messaging has evolved from the 1992 campaign Arriba, Telemundo, Arriba ("Upwards, Telemundo, Upwards") to the 1998 bilingual positioning Lo mejor de los dos Mundos ("The Best of Both Worlds"), reflecting its ambition to bridge Latin and American cultures. The 2018 brand refresh introduced the tagline Together Unstoppable, capturing the network’s identity as a powerful force shaping the future of Hispanic programming through innovation and cultural duality.