Virgin Radio's Slogans & Taglines

Virgin Radio is a French private musical radio station broadcasting rock and alternative music across France. Originally launched in 1986 as Europe 2, the station was rebranded as Virgin Radio on 1 January 2008 when Lagardère Active entered into a brand licensing agreement with the Virgin Group. The transformation was marked by a spectacular launch event featuring Sir Richard Branson arriving on the Champs-Élysées in a convertible Cadillac dressed as Santa Claus. In 2012, NRJ Group acquired a 20% stake in the station for approximately €14 million. Today, Virgin Radio operates under Espace Group, broadcasting on FM across the Auvergne-Rhône-Alpes region and on DAB+ in towns and cities nationwide. Its core offerings encompass rock, alternative, and pop-rock music programming, alongside artist interviews, live sessions, and digital content through virginradio.fr. Brand messaging was anchored by the launch slogan "Get More", chosen to embody the Virgin spirit—a generational brand that is audacious, glamorous, and irreverent.