Thomson's Slogans & Taglines

Thomson Travel Group plc was a business formed by the Thomson Corporation of Canada, when it was floated on the London Stock Exchange in 1998. Founded in 1965 through the acquisition of four independent UK tour operators—Gaytours, Luxitours, Riviera, and Skytours—alongside Skytours' charter airline Britannia Airways, the company was relaunched as Thomson Holidays in 1970. In 1972, it acquired Lunn Poly, Britain's largest travel agency chain, and by the 1980s had grown into the UK's leading package holiday company, selling over three million holidays annually. Its core offerings encompassed package holidays, charter flights through Britannia Airways, ski vacations, and cruise operations, alongside an extensive high-street retail network. In May 1998, the group was floated on the London Stock Exchange with a valuation of £1.7 billion, before being acquired by Germany's Preussag AG in 2000. The Thomson brand was eventually retired in 2017 in favour of TUI. Brand messaging evolved from the 1979 promise "No one works harder on your holiday" through the 1991 positioning "You know where you are with Thomson" to the 2008 customer-centric call "Built with you in mind", reflecting its journey from a pioneering package holiday provider to a trusted household name.