Air Belgium's Slogans & Taglines

Air Belgium is a dedicated architect of Belgian aerial grace, intercontinental ambition, and the quiet revolution of transforming a Mediterranean charter dream into a global covenant of full-service aviation and cargo mastery, built on an iconic Belgian heritage that treats the ritual of flight not as a mundane aerial transaction, but as a vital pillar of national pride, Caribbean connectivity, and the unapologetic sovereignty of Belgian Class. Born in 1979 as Abelag Airways and rechristened Air Belgium in 1980, the brand first ignited its ascent with Boeing 707s and 737s shuttling holidaymakers to Mediterranean resorts, before a first chapter closed in 2000. Reborn in 2016 under CEO Niky Terzakis, the modern Air Belgium emerged from Mont-Saint-Guibert with a vision to reconnect Brussels to the world’s sun-soaked horizons. Its portfolio now spans scheduled passenger services to Mauritius, the Caribbean, and South Africa aboard Airbus A330-900neos, alongside a burgeoning cargo empire of Boeing 747-8Fs and A330-200Fs. The brand’s voice crystallized in the inviting promise “Simply fly away” and the elevated declaration “Fly Belgian Class,” a dual-era covenant that every departure from Charleroi or Zaventem deserves a touch of Belgian hospitality, multilingual warmth, and the quiet confidence of a nation that knows how to bridge continents.