Air Berlin's Slogans & Taglines

Air Berlin PLC & Co. Luftverkehrs KG, branded as airberlin, was a German airline founded in 1978 as Air Berlin USA, an American-registered subsidiary of Oregon-based Lelco. It commenced operations on 28 April 1979 from Berlin-Tegel to Palma de Mallorca as a charter carrier for Mediterranean holiday destinations. Following German reunification, the airline was restructured and registered in Germany in 1991. It evolved from a leisure charter operator into a hybrid low-cost carrier, offering complimentary meals and seat reservations to differentiate from pure no-frills competitors. In 2006, it went public on the Frankfurt Stock Exchange, and in 2012 joined the Oneworld alliance. Despite becoming Germany’s second-largest airline, financial difficulties led to insolvency, and operations ceased on 28 October 2017.

Core offerings included short-haul and long-haul passenger services with hubs at Berlin-Tegel and Düsseldorf, serving European and intercontinental destinations. Brand messaging evolved from the 2003 claim We fly Europe to the 2005 campaign Fly Euro Shuttle! In 2009, the company adopted Your airline, and in its final years used The smart alternative, positioning itself as a value-driven option between full-service carriers and pure low-cost airlines.