Cebu Pacific's Slogans & Taglines

Cebu Air, Inc., operating as Cebu Pacific and informally known as Cebu Pac, is a Philippine low-cost airline founded in 1988 by Lance Gokongwei and headquartered at Ninoy Aquino International Airport in Pasay City, Metro Manila. It commenced operations in 1996 with a fleet of second-hand DC-9 aircraft, pioneering the low-cost carrier model in the Philippines. The airline rapidly expanded its domestic network and launched international services in 2001, becoming the country’s largest airline by passenger numbers. Today, Cebu Pacific operates an extensive network spanning over 60 destinations across Asia, Australia, and the Middle East, with a modern fleet of Airbus A320neo and A321neo aircraft.

Core offerings include scheduled low-fare passenger services, Cebu Pacific Cargo, the GetGo rewards programme, and travel add-ons such as seat selection, baggage, and in-flight meals. Brand messaging has evolved from the early claim It’s time every Juan flies to the current tagline Why everyone flies, reflecting its mission to make air travel accessible to all Filipinos. The company also uses Low fares, great destinations as a value proposition, reinforcing its commitment to affordable, convenient travel across its growing network.