Philippine Airlines's Slogans & Taglines

Philippine Airlines (PAL) is the flag carrier of the Philippines and Asia's first commercial airline, founded on 15 March 1941 by a group of visionary Filipino businessmen led by Andres Soriano. The airline commenced operations with a flight from Makati to Baguio and launched its first international service to San Francisco in 1947. Nationalised in the 1970s and later privatised in the 1990s under Dr. Lucio Tan, PAL has grown into the Philippines' largest international airline. Today, it operates from hubs in Manila, Cebu, Clark and Davao to 25 domestic and 28 international destinations across Asia, Australia, North America, Europe and the Middle East, with a modern fleet including the Airbus A350 and Boeing 777.

Core offerings include full-service passenger travel across Business, Premium Economy and Economy classes, cargo operations through PAL Cargo, the Mabuhay Miles loyalty programme, and Mabuhay Lounge airport services. Brand messaging has evolved from early claims such as Asia's First Airline and Your Home in the Sky to the 2017 platform The Heart of the Filipino, reflecting the warmth and hospitality of Filipino culture. In 2024, the company launched the campaign Care That Comes From The Heart, reinforcing its commitment to heartfelt service.