VivaAerobus's Slogans & Taglines

Aeroenlaces Nacionales, S.A. de C.V., trading as VivaAerobus, is a Mexican low-cost airline founded in 2006 as a joint venture between Irelandia Aviation and IAMSA, Mexico’s largest bus company group. Headquartered in Monterrey, Nuevo León, the airline commenced operations in November 2006, leveraging IAMSA’s extensive ground transport network to offer integrated bus-to-air connectivity. It rapidly expanded across Mexico, becoming one of the country’s leading ultra-low-cost carriers. In 2017, the airline underwent a major fleet modernisation, transitioning to an all-Airbus A320 family fleet, and has since focused on increasing frequencies and expanding its domestic and international route network.

Core offerings include scheduled passenger services across Mexico and select international destinations in the United States and Central America, operated by a uniform fleet of Airbus A320 and A321neo aircraft. The airline employs an à la carte pricing model, with unbundled fares allowing passengers to customise their travel experience. Brand messaging centres on the tagline La aerolínea más barata de México (Mexico’s cheapest airline), reflecting its foundational commitment to offering the lowest possible fares and democratising air travel for Mexican consumers.