Delta Air Lines's Slogans & Taglines

Delta Air Lines, Inc. is a major United States airline founded in 1924 as Huff Daland Dusters, an aerial crop dusting operation in Macon, Georgia. In 1928, C.E. Woolman acquired the company and renamed it Delta Air Service, with passenger operations commencing in 1929. The airline moved its headquarters to Atlanta in 1941 and has since grown into one of the world's largest global carriers. Headquartered at Hartsfield–Jackson Atlanta International Airport in Atlanta, Georgia, Delta operates an extensive domestic and international network spanning six continents. It is a founding member of the SkyTeam alliance and operates a fleet of over 750 aircraft, including the Airbus A350 and Boeing 777.

Core offerings include mainline and regional passenger services, Delta Cargo, the Delta Private Jets charter division, and the Delta Vacations package holiday platform. The airline also provides the Delta Sky Club lounge network and the SkyMiles loyalty programme. Brand messaging has evolved from the 1987 campaign We love to fly and it shows to the 2005 platform Good goes around. In 2016, the company adopted the current global tagline Keep Climbing, reflecting its commitment to continuous improvement, operational reliability, and customer experience excellence.