Jet Airways's Slogans & Taglines

Jet Airways is a major Indian international airline founded on 1 April 1992 by Naresh Goyal and headquartered in Mumbai. It commenced operations on 5 May 1993 and rapidly grew into one of India’s premier full-service carriers, operating an extensive domestic and international network across Europe, the Middle East, Southeast Asia, and North America. At its peak in October 2017, it held a 17.8% passenger market share, making it the second-largest airline in India after IndiGo. However, mounting financial difficulties led to the suspension of all operations on 17 April 2019. In 2021, the Jalan-Kalrock Consortium acquired the airline through insolvency proceedings, and efforts to revive the brand continue.

Core offerings included full-service passenger air travel across three classes—First, Premiere, and Economy—alongside the Jet Privilege frequent-flyer programme and the JetLite low-cost subsidiary. Brand messaging evolved from the 2006 tagline The Joy of Flying to the 2007 campaign The Spirit of New India, reflecting its ambition to embody modern Indian aspirations on the global stage.