United Airlines's Slogans & Taglines

A Comprehensive List of Advertising Slogans for United Airlines (2026 Edition)

Official Advertising Taglines

Historical Archive
united airlines slogans
  • Fly the friendly skies of United. (1965)

  • It’s a pleasure doing business with you. (1979)

  • Come fly our friendly skies. (1995)

  • Rising. (1998)

  • We are United. (2001)

  • Your work and play. United. (2004)

  • It’s time to fly. (2004)

  • Let’s fly together. (2010)

  • Fly the friendly skies. (2013)

📖 Branding Insight & Heritage:

United Airlines, Inc. is a major United States airline headquartered in Chicago, Illinois. Founded in 1926 as Varney Air Lines, the company commenced operations in 1931 as United Air Lines and grew into one of America’s largest carriers. The 1961 merger with Capital Airlines made it the largest airline in the United States, and the 2010 merger with Continental Airlines created the world’s largest airline by fleet size. Today, United operates a global network spanning six continents with a fleet of over 1,000 aircraft, and is a founding member of the Star Alliance.

Core offerings include mainline and regional passenger services, United Cargo freight operations, the Polaris business class experience, and the MileagePlus loyalty programme. Brand messaging has evolved from the 1965 classic Fly the friendly skies to the 2004 platform It’s time to fly. In 2013, the company resurrected the iconic Fly the friendly skies tagline to emphasise customer service and onboard improvements. The corporate mission, Connecting People. Uniting the World., underscores its global network and commitment to bringing people together.

What is United Airlines’s slogan?

The current primary slogan of United Airlines is “ It’s Time To Fly.

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Last Updated: 2026-09-18 (Verified active taglines)

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