SilkAir's Slogans & Taglines

SilkAir (Singapore) Private Limited is a full-service regional airline headquartered in Airline House in Singapore. Originally established in 1976 as Tradewinds Charters, a subsidiary of Singapore Airlines, the company began operating scheduled services in 1989 and was rebranded as SilkAir in 1992. The airline served as Singapore Airlines' regional wing, connecting Singapore to destinations across Southeast Asia, South Asia, China, and Australia. In 2021, SilkAir was fully integrated into Singapore Airlines, with its routes and assets absorbed into the parent carrier's network. The brand was subsequently retired, marking the end of nearly three decades of independent regional operations.

Core offerings included full-service regional passenger services operated by a fleet of Airbus A320 family aircraft, featuring Business and Economy Class cabins with Singapore Airlines' signature in-flight service standards. Brand messaging centred on the tagline The Art of Flying, reflecting its positioning as a premium regional carrier that delivered the sophistication and service excellence of Singapore Airlines on shorter-haul routes across Asia and beyond.