LOT Polish Airlines's Slogans & Taglines

LOT Polish Airlines (Polskie Linie Lotnicze LOT S.A.) is the flag carrier of Poland founded on 1 January 1929 through the consolidation of existing Polish airlines. The name derives from Linie Lotnicze, meaning "airlines" in Polish. In 1931, the airline adopted the iconic crane logo designed by Tadeusz Gronowski, the oldest civil aviation symbol in continuous use. Operations were suspended during World War II and resumed in 1945. The airline became the first in Central and Eastern Europe to operate Boeing 767s in the 1990s, joined the Star Alliance in 2003, and in 2012 became the first European carrier to operate the Boeing 787 Dreamliner. Today, it serves over 100 destinations across Europe, Asia, North America and the Middle East from its Warsaw hub.

Core offerings include scheduled passenger and cargo services, the Miles & More loyalty programme, and a modern fleet of Boeing 787, 737 MAX and Embraer E-Jet aircraft. Brand messaging has evolved from the 2008 promise You're under our wing to the current tagline You choose the direction (Ty wyznaczasz kierunek). In 2023, the company launched the campaign It's who you travel with, emphasising companionship and shared experiences in air travel.