Start-rite's Slogans & Taglines

Start-Rite Shoes is a premier British children's footwear brand that commands exceptional market equity as the United Kingdom's absolute oldest dedicated shoemaker. Founded in 1792 by James Smith in Norwich, Norfolk, the company established itself as a cornerstone of local manufacturing and permanently revolutionized the children's apparel sector in 1943 by conducting the first nationwide scientific survey of children's feet, pioneering the industry's first variable multi-width and half-size fitting systems. Headquartered in Norwich, England, the heritage enterprise operates as a highly specialized, private limited company managed under long-standing family and institutional investment frameworks, generating tens of millions in annual revenue. The brand drives strong corporate profitability through a scientifically engineered product portfolio anchored by its market-leading school shoes, specialized first-walkers, and biomechanically tested infant footwear. Famously granted a Royal Warrant in 1955 to supply footwear to the young Prince Charles and his siblings, Start-Rite transformed its business model in 2003 by transitioning from domestic Norfolk production to highly efficient, strictly managed international manufacturing hubs in Portugal and India. Today, the brand mass-distributes its premium, podiatry-backed collections through a robust multi-channel network of over 400 independent specialists, major department stores, and advanced digital e-commerce platforms worldwide.