Carlsberg's Slogans & Taglines

Carlsberg is a premier global beverage brand that commands monumental market equity as the defining flagship lager and namesake anchor of one of the world's largest brewing conglomerates. Founded in 1847 by J.C. Jacobsen near Copenhagen, Denmark, the brand permanently revolutionized modern brewing science in 1883 when its laboratory isolated Saccharomyces pastorianus, the first pure lager yeast culture, which it shared freely with the global industry. Headquartered in Copenhagen, Denmark, the multi-billion-dollar brand operates as the crown jewel of Carlsberg A/S (COLO: CARLB), a publicly traded corporate giant controlled by the Carlsberg Foundation and led by Group CEO Jacob Aarup-Andersen. The company drives immense international volume and corporate revenue through an expansive portfolio anchored by its signature Carlsberg Danish Pilsner, premium Carlsberg Elephant, Tuborg, 1664 Blanc, and its major soft drinks and non-alcoholic brew segments. Utilizing massive local brewing subsidiaries, major licensing partnerships, and an aggressive premiumization growth strategy, Carlsberg mass-distributes its premium beers to bars, hospitality networks, and retail grocery channels in over 150 markets worldwide.