Advertising Slogans and Taglines(or mottos) for The New York Times
News, Not Nausea
News Without Noise
In One Word: Adequate
All the News That's Fit to Print
The Public Press is a Public Trust
All the world's news, but not a school for scandal.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.