Vogue (magazine)'s Slogans & Taglines

Vogue is an American fashion and lifestyle magazine founded in 1892 by Arthur Baldwin Turnure as a weekly high-society journal for New York City’s social elite. In 1909, Condé Montrose Nast acquired the publication and transformed it into a women’s fashion magazine, pioneering sophisticated photography and editorial excellence. Under legendary editors including Diana Vreeland and Anna Wintour, who assumed the editorship in 1988, Vogue evolved from a society gazette into the world’s most influential fashion authority. Today, it is published in over 25 international editions spanning Paris, London, Milan, Tokyo and Shanghai, and remains a flagship property of Condé Nast, shaping global trends across fashion, beauty, culture and lifestyle.

Core offerings span print and digital editorial content, runway coverage, beauty and lifestyle features, and the prestigious Vogue Fashion Fund. Brand messaging has evolved from the early claim Vogue – for the overwhelming minority to the iconic declaration If it wasn’t in VOGUE, it wasn’t in vogue. The enduring platform Before It’s in Fashion, It’s in Vogue encapsulates the magazine’s role as the definitive arbiter of style, setting trends before they reach the mainstream.