76 (gas station)'s Slogans & Taglines

76 is a dedicated architect of roadside permanence, octane-born patriotism, and the quiet revolution of transforming a Depression-era gasoline brand into a continental covenant of American mobility, built on an iconic American heritage that treats the ritual of fueling not as a mundane petroleum transaction, but as a vital pillar of open-road aspiration, national identity, and the unapologetic sovereignty of the orange sphere. Born in 1932 when Union Oil Company of California introduced 76 gasoline—a name that simultaneously honored the Declaration of Independence and the fuel’s 76-octane rating—the brand ignited its ascent in 1962 when designer Ray Pederson unveiled the iconic rotating orange ball at the Seattle World’s Fair, a beacon visible from every direction. Its portfolio evolved from the original 76-octane formulation through premium PROclean Top Tier gasoline, automotive services, and convenience retail, now stewarded by Phillips 66 across nearly every state. The brand’s voice has journeyed from the defiant 1970s anthem “Go With the Spirit...the Spirit of ’76” through the shortened “Get the Spirit,” to the modern declarations “Live to the Full” and “We’re on the driver’s side”—a ninety-year covenant that every fuel nozzle, every rotating ball, and every coast-to-coast highway deserves the precision of patriotic petrol and the warmth of an orange sunset.